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Privacy Policy

Thank you for visiting Genscape, Inc.'s ("Genscape") Website (“the Website”). Genscape is committed to protecting visitors’ privacy, and the following Privacy Policy is intended to explain our information collection and dissemination practices in connection with our web sites, email, mobile media marketing campaigns, and other similar contact media sites ("Sites"). Please carefully review this Policy, and if you have comments, concerns, or questions regarding this Privacy Policy, please contact our legal department at: . If you’d like to be removed from any of our lists or have questions concerning the services, products and/or information being delivered, please contact for U.S. based products and for European and non-U.S. based products.

Who Is Genscape

Genscape has subsidiaries and affiliated legal entities around the world (“Subsidiaries and Affiliates”) and is part of the Daily Mail & General Trust Group (“DMGT”). With your consent, these Subsidiaries and Affiliates may provide services and information to you on behalf of Genscape.

Our Website is operated by Genscape, Inc. of 1140 Garvin Place, Louisville, Kentucky, 40203, USA.

Information We May Collect and How We Use It

Genscape collects and uses personal and non-personal information from its users.

Personal information is data that can be used to uniquely identify or contact a single person.

You may be asked to provide your personal information anytime you are in contact with Genscape or a Subsidiary and Affiliate. Genscape and its affiliates may share this personal information with each other and use it consistent with this Privacy Policy. They may also combine it with other information to provide and improve our products, services, content, and advertising.

The information we collect may be the following:

  • Personal information (for example your name and email address) when you register with the website for services or events and voluntarily provide the information.
  • Personal information you post or provide when using the Website or Services, such as message board postings and chat room submissions.
  • Personal information obtained from an email or phone contact.
  • Personal information obtained from satisfaction and product surveys issued from time to time.
  • Personal information provided when you visit our career site, submit an application for a position, or query about a job opening.
  • Information transmitted by your computer when you use the website may be collected and stored by Genscape. This includes your IP address, browser data, traffic and location data and information we receive from cookies.

Non-personal information is data in a form that does not permit direct association with any specific individual. Genscape may collect, use, transfer, and disclose non-personal information for any purpose.

If Genscape combines personal data with non-personal data the combined information will be treated as personal information for as long as it remains combined.

Visitors who provide personal or non-personal information to us about the company for whom they work are presumed to have the authority to provide such information and we will assume that such information is accurate.

Genscape uses contact and other information voluntarily given by our Site users or obtained through Site tracking to enhance user experience on our Sites by personalizing the experience. Information we collect may also be used in the following ways:

  • To register you as a user of the Website.
  • To identify you when you visit the Website including assisting you with logging in.
  • To provide our Services and Information to you and to notify you about changes to our Services and/or the Website.
  • To keep you posted on Genscape and its Subsidiary and Affiliates and, with proper consent, DMGT’s latest product announcements, software updates, and upcoming events. You may opt out anytime by contacting Genscape customer care and/or client services (contact information above).
  • For marketing purposes where you consent to us sharing such data with third parties.
  • To enable attendance at our events, provide newsletters/alerts, and fulfill other requests.
  • To ensure the content on the Website is presented in the most effective manner.
  • To help administer our Website and Services generally.
  • To plan future content, services and events based on users' interests and our assessment of important trends and issues in the industries we serve.
  • We may use visitors IP address to determine roughly where users are located, so that we can deliver advertisements to them while they are on our Sites.

Who Else May Use Your Data

Genscape may share aggregated demographic information and user data with our partners. This data/information is not linked to any personal information that can identify any individual person.

Genscape may share your personal information with third parties in the following circumstances:

  • For marketing purposes where you consent to us sharing such data with third parties.
  • To third-party vendors, consultants or other service providers in connection with the operation of the Sites and our business ("Service Providers") who need access to such information to carry out their work for us. For example, we may use credit card processing or verification service companies to verify credit card information.
  • To our affiliated companies and DMGT if with proper consent.
  • As required by law to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law.
  • To protect the rights, property or safety of Genscape or other Website users.

In addition, we may offer various features through Service Providers. When visitors use these services they are leaving the Genscape site (oftentimes via a link on the Genscape site) and are providing information directly to the provider of these services, and the provision of such information is subject to such party's own privacy policy. These companies are obligated to protect your information, however, we are not responsible for any information visitors provide to these parties directly, and we encourage visitors to become familiar with their practices before disclosing information directly to such third parties with which visitors come into contact.

International Users

International Users who access the Site and provide personal information must fully understand and unambiguously consent to the transfer of such personal information to, and the collection and processing of such personal information in the United States and other countries or territories. Personal information will be stored and processed on our computers in the United States.

Information you provide may be transferred or access by entities around the world and may be stored at a destination outside the European Economic Area (the “EEA”). It may also be process by staff operating outside the EEA who work for us or for one of our partners or service providers. By submitting your personal data, you agree that we may transfer, process and store your data in this way. Wherever the data is, it will be treated securely and in accordance with this Privacy Policy.

Should we transfer this data to third party vendors or service providers in connection with the operation of our Sites and for data collection purposes, we are committed to ensuring these vendors are abiding by the “safe harbor” framework set forth by the U.S. Department of Commerce regarding collection, use, and retention of personal information collected by organizations in the European Economic Area and Switzerland or have privacy policies in place similar to Genscape’s Privacy Policy.

Registration and Marketing

To use certain portions of our Sites and to access certain requested content and information, a user must first complete registration and request forms. During registration and requests, users are required to give their contact information (such as name and email address). This information is used to provide the user with a more personalized online experience, to process requests and orders, to track references and topics of interest and to contact the user about products and services on our Site for which interest has been expressed. You will only receive communication from us if you have consented to this at the time of registering or through other communications with us. You have the right to ask us not to use your personal data for marketing purposes. If you do not wish to receive such communications, please contact us at for U.S. based products and for European and non-U.S. based products.

Log Files

Like most Web sites, we also collect certain anonymous information from visitors on our Site. This may include the IP address of the computer visitors are using, the browser software and operating system they are using, the date and time they are accessing our site, and the Internet address of the web site from which they linked directly to our Sites. Additionally, we may collect information detailing which pages they visited on the Site and how they got there.

This information is collected in the aggregate and is used only to provide us with a statistical overview of our Site usage. We use this information to analyze trends, administer the Site, track user movement, personalize the user experience, and gather broad demographic information for aggregate use. This data may be linked to personally identifiable information for these purposes.

About Cookies

When you visit the Genscape Website and/or use our Services, the pages you see, along with a small file called a “cookie,” are downloaded to your computer. “Cookies” are small pieces of information that are stored by your browser on your computer’s hard drive. Most web browsers automatically accept cookies, but you can usually change your browser to prevent this. We may use cookies to keep track of your activity on the Website and/or to collect the non-personal information described above. All of our Sites can send their own cookies to a user’s browser if the browser's preferences allow it.

Visitors can configure their browsers to accept all cookies, reject all cookies, or notify them when a cookie is sent. Visitors need to be aware that restricting, blocking or deleting cookies used by our Sites may have an adverse impact on the functionality of the Sites, or on their ability to access or use them.

None of the cookies that we use contain information such as your real name or address, so you cannot be identified personally from the cookies.

Examples of how cookies are used on our Sites include the following:

  • Remembering that customers have already given a user name and password, so that they do not need to input these every time they visit the Site or move from one web page to another within the Site.
  • Keeping track of preferences visitors specify while they are using Genscape's services.
  • Displaying the most appropriate content and messages, based on visitors’ defined preferences, interests, and activity with Genscape.
  • Estimating and reporting our total audience size and traffic.
  • Gathering information on how visitors use the Site, so as to help us improve the way the Site works and to improve our service to users.

Third-Party Cookies on Genscape Sites

We may also use third parties to serve ads on the Site, provide certain functionalities (such as maps), or to collect, track and analyze non-personally identifiable usage and volume statistical information from users, such as the user's browser type, operating system, browsing behavior and demographic information. These third parties may collect information from visitors in connection with the services they provide and may place cookies, web beacons or other devices on users’ computers to collect non-personal information, which may be used, among other things, to deliver advertising targeted to visitor interests and to better understand the usage and visitation of our Sites and the other sites tracked by these third parties. We are not responsible for, and do not control, any actions or policies of any third-party service providers. Other companies' use of such data, cookies, web beacons or other devices is subject to their own privacy policies, not the Genscape Privacy Policy. We have no access to, or control over, these cookies, web beacons or other devices; in addition, we do not monitor or control the content of other companies' privacy policies, nor do we monitor or control their compliance with such policies.

Links to Other Websites

From time to time, our Sites may contain links to other websites owned and operated by third parties. These third party websites will have their own privacy policies that will govern the use of any personal information you submit while visiting their websites. We do not accept any responsibility or liability for these policies or the privacy practices of such third parties. We encourage our users to be aware when they leave our Site and to read the privacy statements of each web site they visit that collects personally identifiable information. This Privacy Policy applies solely to information collected by Genscape Sites.

Keeping Information Current

We aim to keep any personal information we hold up to date, accurate and error free. Please help us to keep your information accurate and up to date by notifying us of any relevant changes in the personal data we hold about you. You can also ask us to correct any personal data we hold about you. In your request, please specify which data is inaccurate, and what correction you want us to make. You may contact us for these purposes at

You have certain rights to see the information we hold about you. Any request for such information may be subject to a small fee to meet our costs in providing you with such details. Please contact if you are U.S. based or if you are based in Europe.


As part of Genscape's pledge to protect visitors’ privacy, we have implemented technologies and security policies to protect the stored personal data of our users from unauthorized access. We cannot, however, guarantee that such technologies and policies will be effective, which visitors should consider when disclosing information to us through Genscape's Sites.

Site and Service Updates

We occasionally send customers and users Site and service announcement updates. Customers are not able to unsubscribe from service announcements, which contain important information about the services which they have purchased.

We communicate with users via email, postal mail or phone to provide requested services and to make them aware of issues relating to their account.


We do not direct the Site to, nor do we knowingly collect any personal information from children under thirteen.

Changes to this Privacy Policy

We keep this Privacy Policy under review and may occasionally make changes to it (including if necessary as a result of development of the Website or Services, changes to technologies, legal or regulatory changes, etc). We reserve the right to change the provisions of this Privacy Policy at any time by posting a revised Privacy Policy on the Site and indicating on the Privacy Policy the date it was last updated. Visitors’ use of the Site following the posting of such changes or revised statement shall constitute their acceptance of any such changes. Visitors who do not wish to accept the revised Privacy Policy should not use or access (or continue to use or access) the Website and/or Services. We encourage visitors to review our Privacy Policy whenever they visit our Sites to determine if any changes have been made and to make sure that they understand how any personal information they provide will be used.

Contact Us

Questions, comments and requests regarding this Privacy Policy or our practices relating to use of your personal information are very welcome and should be addressed to

Contents copyright Genscape, Inc. & Genscape International, Inc. 2002-2017 ©     US: +1 502 583 3435   EU: +31 20 524 4080